It’s an enticing entertainment market segment that nobody has conquered better than Riot Games, which encourages and incentivizes fans to play League of Legends, its multiplayer online battle arena game, in tournaments around the world. By using Content Marketing Institute, you. And there you have it -- 11 content marketing examples to help get your creative juices flowing. Once you have figured out your Why, the next thing to consider is your target audience. Example: Straight Outta Somewhere Check out these content marketing examples.. 1. Focus on their key demo­graph­ic. The company has played a huge part in bringing once relatively unknown sports, and associated athletes, into the mainstream. Sports marketers don’t always get it right. This... Adidas Dare to Create. © Copyright 2021 Browser Media. Superdrug’s “Perceptions of Perfection Across Borders” Key stats. This field is for validation purposes and should be left unchanged. People like to share their stories, and GoPro does a great job of encouraging them to do just that. Instead of pursuing “likes” and views as the end goal, he advises marketers to position their content efforts as a way to generate more robust first-party data. The Strategy: LeadPages focused on the following marketing assets to help them compete with major competitors such as HubSpot: Click To Tweet. For example, following Colin Kaepernick famous kneel during the national anthem, Nike recently launched the campaign for their 30th anniversary with Colin spearheading the commercials. Use code BLOG100 to save $100 on registration. Mazda's Zoom-Zoom Magazine was created for fans in the target markets of the United States, Canada, Australia, New Zealand, and Japan. No matter what you’re wanting to market, you should always involve at least one form of visual marketing. We help our clients get results with a range of brand, web, and content marketing projects. Google & the 2014 World Cup This is probably one of the most innovative examples of ecommerce content marketing. For example, this subtly branded video captures all the excitement of a Chicago Cubs World series victory that the team’s fans have waited a lifetime (or two) to see – complete with actual footage of the joyful reactions at the stadium and throughout the city. Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field, or just vegged out on the couch binge-watching a show on Netflix or Hulu. It’s a great content marketing example. For example, consider in just the last few years the very definition of “professional sport” has expanded beyond the pro and collegiate leagues that once dominated the scene. Increasing your brand’s ability to tap into this hidden fountain of data is where Mark thinks the true growth potential lies for sports brands: “Thousands of fans will walk through the gates at a game or concert and yet remain unknown to the brand. If your brand can find an elegant way to incorporate sponsor-friendly content in the mix – without disrupting the consumer’s experience – you’ll have a leg up on reaching your revenue goals. Sports fans are demanding a more engaging and immersive experiences. Your marketing … Within a content marketing strategy there is room for many types of content that are not branded, for example, informative guides, video tutorials or testimonials. 8 Content Marketing Examples. Brands in this space can play a major role in how people define and express their personal identities, as well as impacting how we shape and experience our society, at large. Do I need to switch to Google Analytics 4 (GA4). It’s about helping your fans get to know the team, the players and the game better. In case you’re blushing because you really don’t know where to start with blogging and content creation, check out the beginners’ guide from First Site Guide or directly get help from professionals to set it up for you . 25 Awesome Examples of About Us Pages. Instead of the banner ad, be the feature story. One route many businesses are taking is creating content that goes really in depth. This saves … You are reading: 3 awesome examples of content marketing in action sports. It also involves the promotion of athletes, sports teams, and sporting events to raise revenue from the public interest that is generated. . 1. The examples above have shown that it’s possible to create sports marketing ideas for many different disciplines, causes and areas – from general fitness, sports betting, football, the Olympics and more. Sports Marketing Strategies and Services 1. ‘Consumer me’ follows these accounts because he likes to feel part of ‘the scene’. They placed tickets to an upcoming game around downtown Orlando, and posted clues as to their whereabouts on social media. Impactful websites that enable you to grow online. August 8, 2017 10 Great Content Marketing Writing Examples. Once thought of as a solo activity relegated to mom’s basement or the bachelor’s man cave, video gaming has transformed itself into a legitimate spectator sport (known collectively as e-sports) that is projected to draw an audience of 385 million and earn $696 million in 2017. assessment of the marketing environment, development of specific objectives, target market identification, development of marketing strategies and tactics, implementation and evalu-ation. Though it launched a few years ago, the digital publication has continued to evolve and serve as a best-in-class example of content marketing in the automobile industry. 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