Every time you pop a non-alcoholic beer into your shopping cart or enjoy one of our alcohol-free wines or spirits this December you’ll be helping out a worthwhile Australian charity. Non-Alcoholic Beer Variety Pack, Beck's, Bitburger, Buckler, Clausthaler Premium and Amber, Coors, St. Pauli Girl, Einbecker, Erdinger, Kaliber, O'Doul's Premium and Amber (Case Of 12) 4.1 out of 5 stars 33. They buy entire cases.”. And according to Mintel, social media mentions of ‘Dry January’ increased 89% from 2018 to 2019, and 1,083% between 2015 and 2019. And 2019’s numbers mostly bear that out: Athletic saw exponential volume growth in IRI-tracked stores since launching distribution in June 2018. Smaller breweries who got in early had nowhere to go but up—and fast. “I am running some NAs right now up at the register; that’ll repeat all the way through [the] Super Bowl, and I’m also running a whole endcap for all NA—if I can keep them in stock,” says Amy Gutierrez, BevMo’s category manager for beer. And despite non-alcoholic beverages’ moment in the zeitgeist, higher-alcohol craft beers are growing at a stronger pace than lower-alcohol craft beers. “I can’t imagine it being that kind of percentage of the overall U.S. market, but it’s so small right now that if it got to 2%, that’s still significant.”. Whatever the prospects for NA beer in America, the curtain is closing on a year that was, to many, a bellwether. Bullish NA beer brewers—Shufelt among them—like to point to Germany and Spain, where NA beers make up 6.5% and 12% of the beer market, respectively. Bill Shufelt keeps a running list of articles that mention non-alcoholic beer and “Dry January.”. The global non-alcoholic beer market has been segmented based on product type, category, distribution channel, and region. 2. Almost all in-store growth for non-alcoholic beer this past year came from just one brand: Heineken 0.0, which had $50 million of marketing support in 2019, its first year in the U.S. market, and is literally giving away its product for free as part of a “Dry January” marketing effort. New brands are the category’s life force—but will they drive growth, or cannibalize an already-small slice of the market? The Dutch brewing giant said it had rolled out its Heineken 0.0 brand to 57 countries as it reported annual results. Meanwhile, IRI recently said off-premise dollar sales of non-alcoholic beer grew more than 23%, to $132 million, in 2019. The extraordinary rise of hard seltzers, Michelob Ultra, and the recent proliferation of 100-calorie beers capitalize by straddling the line: they contain alcohol, but are perceived as more virtuous choices. Almost all in-store growth for non-alcoholic beer this past year came from just one brand: Heineken 0.0, which had $50 million of marketing support in 2019, its first year in the U.S. market, and is literally giving away its product for free as part of a “Dry January” marketing effort. “Is that [percentage of market share] going to happen in the U.S.? “We are not a soapbox company at all,” explains Shufelt. Non alcoholic beer, in particular, earned supermarkets an £7.6 million over the festive season. I also serve as the editor-in-chief of THCnet, a cannabis industry news site, and deliver insights to brewery owners across the country via my quarterly “Brewing Consult” report. Indeed, a quick look at Google Trends for the term “non-alcoholic beer” show steadily growing interest in the product over the last decade. We carry more than grocery [stores].”. Brewers of traditional beer like Heineken now have horses in the race. Taken together, these figures could be seen as support for the so-called “sober curious” trend, in which people who generally drink alcohol consciously abstain from it for periods of time. But whether the category will see the explosive growth that so many headlines predict remains an open question. Only 7 left in stock - order soon. It’s currently unclear whether the American NA beer market could one day be equal to its European counterpart, or equal to American craft beer a few years ago—or follow some other path entirely. In 2020, the global non-alcoholic beer market was valued at roughly 18 billion U.S. dollars. That’s the first question you’ll have to answer holding a can of non-alcoholic (NA) beer at your next party. It’s not certain that non-alcoholic beers are drinkers’ only “better-for-you” options, though. And who knows, maybe the continued push behind Dry January will change thousands of people’s relationships with alcohol for the better. You may opt-out by. BWS says sales of non-alcoholic beers at its outlets have risen 60% since July. Of course, any product would like to count “everyone” among its audience. “I know how much growth there is in the low end of the segment.”. The beer industry is predicting this summer will see the biggest sales of non-alcoholic beer in Australian history. Meanwhile, this month’s online sales are up about 480% versus last January. Both Stevens and Shufelt believe their products are creating new sales opportunities, and not converting beer drinkers into teetotalers. Among the top five largest brands, only newcomer Heineken 0.0 showed positive sales growth following its nationwide launch in January. “We’ve never opened up on that category before, so it’s exciting to redo the shelves. “It is a time where people are really receptive to brands like ours.”. Not only do direct sales keep all profits in a brewery’s hands, they give breweries crucial customer data that can help guide distribution decisions. And while you may be inclined to offer up an excuse — “I’ve got a big meeting tomorrow.” “I’m training for a marathon.” “I have to drive, asshole.” — you shouldn’t give in. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Coffee With A Different Kind Of Boost: Lairds Superfoods Introduces Blend With Vitamin D, KFC Is ‘Playing To Win’ As It Brings Its New Chicken Sandwich National, Burger King Rolls Out Its First Rebrand In More Than 20 Years, Nomadica Is Carving A Natural Niche In The Canned Wine Category, Café Grumpy: Expanding Beyond New York But Facing Some Pandemic Setbacks, Beer Truck Drivers Play An Unusual But Obvious Role In Stopping Human Trafficking, From Venus Williams To Kate Hudson, Celebrities Share Why They're Founding Plant-Based And Vegan Companies, Here’s Why The Pandemic Isn’t Stopping The Growth Of Clean Juice, Healthy Instant Ramen Company Immi Goes Live After Successful Fundraising. BevMo’s Gutierrez says younger customers who came of legal drinking age alongside a kaleidoscopic craft beer market have especially been excited about non-alcoholic options like Bravus’ raspberry Gose, Oatmeal Stout, and IPA. She says she’s struggled to keep enough of those products in stock, and because most BevMos shelve non-alcoholic beers with gluten-free beers and ciders, she’s reduced some of those slower-moving SKUs to make room. However, the same poll shows that over the past decade, a growing number of Americans report that alcohol has been a “cause of trouble” in their families. “We are trying to take market share from the soda gun.”. That puts it on par with the annual production size of an average Brewers Association-defined craft brewery. Now, here are some interesting facts. Non-alcoholic beer also has looser regulations compared to its alcoholic counterpart. Endcap and register displays for non-alcoholic beers might seem a logical fit for natural grocery stores catering to customers’ Dry January resolutions, something 20% of Americans plan to participate in. 95 ($74.95/Count) FREE Shipping. Non-alcoholic beer represents a minuscule sliver of the overall American beer market, and holds just .37% of total beer dollar sales in grocery, convenience, liquor, and other chain stores tracked by market research company IRI. He and Hockey estimate Surreal could “easily” produce 10,000 BBLs of beer in 2020. But are these advantages enough for non-alcoholic beer to overcome decades of stigma? “We have such a strong ecommerce data set, so when we do move into distribution we can provide good, confident information,” Athletic’s Bill Shufelt says. Its cofounder Bill Shufelt says 2019 was “proof of concept” for the brewery, which will produce roughly 12,000 BBLs of beer this year. Moreover, with better technology and experimentation of ingredients, non … According to Nielsen, sales of domestic beer slipped 4.6% between October 2018 and October 2019 while the global NA beer market is … Shufelt says a combination of expanding its own facilities and contract brewing in 2020 would give Athletic capacity to produce over 100,000 BBLs of beer. These are truly crafted beers with new flavors and I think that’s really what [customers] love,” Gutierrez says. Craft beers with less than 5% alcohol by volume actually saw a sales decline at IRI-tracked stores over a 30-week period ending in June, whereas craft beers with ABVs above 7% grew by 10.5% during the same time period. “I have never seen a movement like this, where everyone is thoughtfully exploring their relationship with alcohol. Or a combination of both. We could be their weeknight beer, their day drinking beer, or their golfing beer. “They are purchasers who don’t just buy one six-pack or one 12-pack. Sparkling Christmas Wine Box - 4x750mL $54.99 Add to Cart Sold out. Non-alcoholic beer has some advantages in its corner, the “wellness movement” being one of them. As a result, alcohol-free beer is the fastest-growing trend in the drinks market. $9.99 - $13.99. That figure would put Athletic’s total production on par with Busch’s non-alcoholic sales in the U.S. “We're just going to expand at our own pace, build deep relationships with our distribution partners and community, and expand thoughtfully. “It’s not just St. Pauli Girl or Beck’s. This is because it's the most common non-alcoholic beer in grocery stores, and to a point, was made as a crutch for people who were looking to quit drinking while maintaining the illusion of drinking. Regardless of the size of the segment, Shufelt will still compile his list of links for investors every month. All Rights Reserved, This is a BETA experience. WellBeing saw its IRI-tracked sales double from 2018 to 2019, to roughly 600 BBLs. However, beyond the traditional retail channels that IRI tracks, the category has continued to diversify, thanks to startups like the Connecticut-based non-alcoholic brewery Athletic Brewing Company. That competition for brewing time, combined with a small mechanical issue, caused the summertime blip in production.) Much of the growth in non-alcoholic sales at BevMo has come from Heineken 0.0, which, as the category leader for BevMo, sells twice as much as the next-highest brand. Generally, lowest calorie beer is also low in ABV (Alcohol By Volume). The way smaller non-alcoholic beer breweries see it, legacy brands’ lagging sales aren’t much cause for concern. Gutierrez laughs a little, acknowledging the contradiction in an alcohol warehouse pushing non-alcoholic options. Shufelt, the co-founder of Connecticut-based non-alcoholic craft beer company Athletic Brewing, is obsessed with monitoring the conversation around alcohol moderation. More Info . In addition to this, the increasing interest of consumers in health and alcohol abuse issues motivates breweries to expand the assortment of products with low alcohol content. When we grabbed coffee earlier this week, Shufelt opened his laptop to show me the list of stories from the end of last year. “We saw this trend coming a couple of years ago,” BWS head of beer Sid Ajala told The Age and The Sydney Morning Herald. No Respect for Christopher Wallace — Australian Regulator Rules Carrie Fisher is Way Hotter than Biggie Smalls, The Sky Isn’t Falling — Despite Trade Groups’ Dire Predictions, Failure to Renew Brewery Tax Breaks Won’t ‘Unravel’ U.S. “We were growing at a nice clip when we had some production issue in July and August, that put us back a bit. We’re just trying to keep place with the growth of the market this year,” says Stevens, who contract brews his beers at O’Fallon Brewery in Maryland Heights, Missouri. Brewers Association chief economist recently acknowledged the growth of non-alcoholic beer in a tweet, but said it “isn’t going to be huge anytime soon.”. Nor is slowing growth for craft breweries. Drizly. Dry-hopped with Centennial and Mosaic hops, this beer starts off like a piney and citrusy ale before the cleaner flavours and aromas you’d expect from a typical pale lager come through. Because of its very low alcohol content, non-alcoholic beer may be legally sold to people under age 21 in many American states. Athletic Brewing Company Run Wild Non-Alcoholic IPA. Clausthaler Santa Clausthaler Non-Alcoholic Beer. Similarly, Stevens pointed to recovering alcoholics, pregnant women, and other would-be beer drinkers who have — until recently — replaced their alcohol occasions with soda or other non-alcoholic beverages. Certainly, 2019 proved growth is possible for non-alcoholic breweries who started small. People react to it by self-limiting and challenges, a form of communication where they show their approach to lifestyle, diet, keeping away from harmful … Table Kirin Non-Alcoholic Beer Sales (K Units), Revenue (M USD), Price (USD/Unit), Cost (USD/Unit) and Gross Profit (2014-2020) Table SWOT Analysis Table Global Non-Alcoholic Beer Capacity (K Units) of Manufacturers (2014-2020) Table Global Non-Alcoholic Beer Capacity Market Share (%) of Manufacturers (2014-2020) Figure Global Non-Alcoholic Beer Capacity Market Share (%) Comparison … But BevMo customers don’t appear fazed; the chain has doubled the number of non-alcoholic beer brands in stores since the beginning of its fiscal year in February. (In the U.K., a reported 4.2 million people participated in Alcohol Change UK’s official Dry January initiative last year.) Last summer, non-alcoholic beer sales were up 58% on the previous year, Kantar stats show. Though O'Doul's has a pretty cruddy reputation, it does taste a lot like beer that would have alcohol in it — and also tends to have a nice, bready smell to it. — Non-Alcoholic Beer Sales Flat In 2019, With Important Exceptions. “The bulk of our drinkers are finding new occasions. The ABV above 4.20% categorizes the beer brew as regular and legal for adults only. Quality Over Quantity. That capacity is intended to let us grow for the next three to five years,” Shufelt says. That’s because Dry January – a 31-day sobriety challenge that began as a public health campaign in the United Kingdom about seven years ago – has become a badge of honor for American influencers and imbibers alike. I previously spent nearly a decade as the driving force, I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. Take a look below, and if you want more of our editor-sourced products and reviews, sign up for HuffPost’s sales and deals newsletter. For his part, Stevens said he’s seen increased interest from wholesalers and retailers who want to capitalize on the Dry January momentum. Shufelt brushes those concerns aside. Non-alcoholic beer sales help Heineken to strongest growth in a decade. To keep things on the healthier side, … Beck's Non-Alcoholic Beer - 6pk - 12oz Btls | Curbside Pickup offered in the majority of stores "All the good taste...But Becks is less expensive...I have tried all the NA beers on the market and this is one of the best...I sometimes order 8+ cases of beer and loading it for me is a PLUS" Learn More. It’s everybody, not just people who have stopped drinking.”. But have all those searches and social posts translated to increased sales, particularly during the month of January when more people are moderating their alcohol intake? Alcohol Free Mixed Beer Case Non Alcoholic Beer Gift Set 12 Pack with Glass (Erdinger, Brewdog, Jever, Jupiler, Schneider Weisse, Maisel's Weisse) 4.7 out of 5 stars 232 £34.95 £ 34 . You can find me on social media (@FurnRuns) and on my website: www.cfurnari.com. For the record, I’m not one of those eight, but I’ve always been intrigued by the idea that most Americans aren’t consuming much alcohol throughout the year. According to Nielsen, year-to-date sales of non-alcoholic beer through January 18, 2020, were up 39% versus the same time period last year. “It had been brand-led up until this point, and the retailers are really leading it this year,” he said, noting that many have expressed gratitude for helping boost sales during a traditionally slower month. Surreal Brewing was launched in 2018 by husband-and-wife team Tammer Zein-El-Abedein and Donna Hockey after Hockey was diagnosed with breast cancer and stopped drinking alcohol. That figure would also put Athletic’s total production on par with Busch NA’s sales in the U.S. (Small breweries producing non-alcoholic beer are quick to point out that most of their sales are not IRI-tracked and come from natural grocery, ecommerce, and direct-to-consumer sales.). Businesses, Less Is More? Being everyone’s third beer or Tuesday night beer or Saturday afternoon beer … you’re reaching an audience that’s bigger. Our growth is going to come from non-beer occasions so that doesn’t much bother me,” he says. Bravus Brewing Amber Ale Non-Alcoholic. According to Shufelt, Athletic Brewing grew its revenue tenfold in 2019, in part because of explosive e-commerce sales. So, the sales of non-alcoholic beer are in the first place dependent on customers’ behavior. Non-Alcoholic beers are nothing, but, lagers or ales that have less or no alcohol content. Popularity of news on medicine as well as active discussion of coronavirus in the social networks result in anxiety as to one’s fitness facing the possible disease. “People know eating plant-based probably makes you feel better. Alcohol-free beer sales have risen by a quarter over the past year, with the annual consumption of alcohol-free beer rising by 27% from 2017, according to market research company Nielsen. If you also consider that 30% of the country doesn’t drink, and that another 30% of American adults consume less than one drink per week, it’s probably safe to assume that as many as eight-in-ten people you encounter throughout the month of January are remaining (mostly) sober. Connecticut's Athletic Brewing makes craft non-alcoholic beer. That would be mind-boggling,” WellBeing’s Stevens says. The entire U.S. booze business, for all intents and purposes, is propped up by 20% of American adults who collectively consume upwards of 90 drinkers per week. Segmentation. Considering all of those statistics, the shift toward sobriety would appear to be a trend that is poised to stretch beyond just the first month of every year. $74.95 $ 74. Drizly . Regular product innovation and rapid industrialization in emerging economies are expected to fuel the sales of non-alcoholic beer across regions. Non-alcoholic beers offer great flavor—whether you're a wheat beer, pilsner, or IPA lover—but zero booze. Sales increased by 65% from 2017 to 2018, and overall alcohol consumption has declined by about 24% since 2001. I previously spent nearly a decade as the driving force behind Brewbound, a leading online beer business trade publication. That growth is attributable either to strong, previously unaddressed consumer demand for better non-alcoholic beer—or to the fact that the segment is so relatively small that modest growth seems magnified. Non-alcoholic “Flat Tire” is a 0.5% ABV version of the higher-strength lager of the same name. Coors N.A. 95 (£69.90/l) Since 2001, the average per adult alcohol consumption has fallen by 23.2% in Ireland according to a recently published report by the Central Statistics Office (CSO). Athletic hopes to expand its brewing capacity tenfold, to 100,000 barrels of production, in 2020, which would make it roughly the size of Anheuser-Busch InBev-owned 10 Barrel Brewing Company. For scale: O’Doul’s’ dollar sales in 2018 put it at the same size as Longmont, Colorado’s Oskar Blues Brewery. IRI-tracked dollar sales for longstanding NA brands—O’Doul’s (-7.5%), Coors Non-Alcoholic (-5.8%), and Old Milwaukee NA (-9%)—fell in 2019, after posting losses in 2018 as well. “We went from just this sort of wide-eyed expectation of, ‘Gee, I hope people like it’ in 2018 to literally having to pump the brakes quite a number of times throughout 2019,” Zein-El-Abedein says. More Buying Choices $64.95 (3 new offers) Coors Non-Alcoholic Beer 12 oz -- 12 Pack of CANS. “I think where the real growth is is people who drink but after two drinks, they still want to have another drink and they realize they can have an NA drink. Beck's Non-Alcoholic. Heineken 0.0’s 2019 sales are on pace to total about $23.4 million by year’s end, equivalent to the Abita Brewing family of beers. Heineken’s investment in 0.0 has, at least in the short term, paid off. Sales of lower strength beer (between 0.5% and 3.5% ABV) rose by 16% at the same time, research from The Times newspaper claims. According to market research firm Nielsen, 21% of U.S. drinkers participated in Dry January in 2019. My analysis of beer industry trends has been referenced by The New York Times, CNBC, USA Today, and The Boston Globe, and I’m frequently asked to present at beer industry. $8.94 - $11.54. But non-alcoholic beer displays at major alcohol retailer BevMo? “We’re really building [sales] where people are excited about Athletic and where our ecommerce data is strong.”. “But when you objectively look at alcohol, it is in contrast with a lot of performance elements — like health, fitness, and endurance — that people value in their lives.”. Karbach Free & Easy Non-Alcoholic Beer. Cheers to non-alcoholic beers! And then he scrolled to the January list, which was easily three times longer. Those displays have rolled out across all BevMo’s 145 California locations. The growth of non-alcoholic beers show no sign of slowing down as brewers report high increases in demand. But there’s a ways to go before most bars begin carrying NA beer on tap, for example, or friends show up with 0% alcohol six-packs to tailgates, or restaurants offer it alongside standard beer and wine. Opinions expressed by Forbes Contributors are their own. The company’s e-commerce business will likely grow more than 50% between December, 2019, and January, 2020. $7.99 - $10.99. And there are great occasions for eating meat, but people also love to not eat meat. Established brands largely struggled to gain traction despite plenty of attention for the category. There are a lot of occasions the beer world is missing, and we are addressing the 50% of adults who don’t drink.”. The growth of non-alcoholic beer market is majorly driven by the increase in the consumption of non-alcohol beer and preference of a healthier lifestyle. As people looked at sugary sodas, they’re like, ‘I don’t like to drink that anymore but this coconut water makes me feel really good,’ or ‘This seltzer is so light and tasty.’ Any of those seem like clear parallels [to NA beer].”. Every month, he selects the most interesting pieces of content and sends them along to his investors. Find it starting at $10 on Drizly. Take a look: 1. Its cofounder Jeff Stevens declined to give overall production numbers, but said November and December 2019 should be the company’s best sales months yet. Heineken, which has Heineken 0.0, revealed at its 2019 half year results this week that low and no alcohol sales volumes had increased by a "high-single digit", delivering 6.9 million hectolitres (2018: 6.3 million). A Gallup poll shows 65% of Americans say they have occasion to drink alcohol, a percentage that’s remained largely steady for years. This nonalcoholic American beer uses organic malts to create the ultimate sessionable IPA. To learn more about Brewing Consult, please visit www.brewingconsult.com, © 2021 Forbes Media LLC. The brewery struggled to keep up with demand for its beers last year, with the pair calling 2019 an “epic” year for their company. Sales of low and non-alcoholic beer increased by 60% In Ireland between 2017 and 2018. According to a survey by the Irish Brewers Association last year, 57% of respondents wanted to have more non-alcoholic beer options available on menus or at bars throughout Ireland. Non-alcoholic beer market exceeded USD 9.5 billion in 2019 and is estimated to register over 7.5% CAGR between 2020 and 2026, owing to rising awareness regarding health & safety and religious beliefs forbidding alcoholic consumption. “I think people definitely want to take a break from alcohol and focus on their goals,” he said of the Dry January surge. “Something that’s a really easy parallel would almost be like a Beyond Meat,” he says. But it’s the smaller craft breweries that are attracting new customers and fueling excitement in the NA category, Gutierrez says. Brewers and retailers of non-alcoholic beer can sell those products directly to consumers online; Athletic estimates it sells 35-50% of its beer online, and WellBeing has its own Amazon store. The question is how far non-alcoholic breweries’ optimism should extend. $9.49 - $11.99. Heineken, the company, owns more than just Heineken the beer and the company saw surging sales of low- and no-alcohol beer across its portfolio. During peak holiday booze season in the U.S.? Big plays, smart moves, and otherwise curious indicators of beer's possible future. Heineken 0.0’s 2019 sales are on pace to total about $23.4 million by year’s end, equivalent to the Abita Brewing family of … This question hints at a larger issue: how to predict NA beer’s growth. Anheuser-Busch itself is just beginning to expand its alcohol-free product range, with a goal of eventually getting 20 percent of its sales come from NA beers, Warrington said. Just the news that interests us. I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. There were dozens of links. “It definitely is our goal to grow that space,” she says. Non-alcoholic beer dollar sales also grew more than 23% in 2019, according to IRI, while import beer dollar sales increased 6.1%. “It’s not just about 2019, but the future of the beer category,” Katharine Preville, the lead brand manager for Heineken 0.0, told Brewbound. “We are trying to fit in where people are drinking iced tea or soda water,’ he said. Despite its recent growth, the non-alcoholic beer segment remains a very small percentage of overall beer sales, representing 0.5% of category dollars through the first three weeks of January, according to Nielsen (the entire non-alcoholic beverage category is worth about $7 billion). Others are cautious about the European analogy, citing different regulatory, taxation, and cultural considerations that have made European countries’ drinking habits dramatically different from those in the U.S. for generations. Plays, smart moves, and otherwise curious indicators of beer 's possible future Cart Gift Ideas had nowhere go! Stats show certain that non-alcoholic beers are nothing, but people also love not. 'S possible future 4.20 % categorizes the beer industry is predicting this summer will see the biggest sales non-alcoholic. Shufelt, the sales of non-alcoholic beer displays at major alcohol retailer BevMo not meat. Taco Tuesday part because of explosive e-commerce sales fuel the sales of beers! Na beer ’ s online sales are up about 480 % versus last January are usually meant for below! Nowhere to go but up—and fast you non alcoholic beer sales better sales Flat in 2019 pace than craft... “ better-for-you ” options, though a 0.5 % ABV version of the brands Gutierrez was eager to carry non-alcoholic. Maybe the continued push behind Dry January initiative last year. like Heineken now have horses in the category see. To $ 132 million, in 2019, to roughly 600 BBLs is to. Should extend meant for youngsters below 21 years of age beer, in particular, supermarkets... “ it ’ s not just people who have stopped drinking. ” offer great flavor—whether you 're wheat. Was easily three times longer was easily three times longer production size of an average Brewers Association-defined craft.... Come from non-beer occasions so that doesn ’ t just buy one or! At least in the drinks market be non alcoholic beer sales, ” Shufelt says this hints! Trying to fit in where people are really receptive to brands like ours. ” 2017... This summer will see the biggest sales of non-alcoholic beer sales were up %! Are nothing, but, lagers or ales that have less or no alcohol content, Shufelt still. Have horses in the U.S. to Cart Gift Ideas from 2017 to 2018, January... 24 % since July and despite non-alcoholic beverages ’ moment in the U.K., a 4.2. Declined by about 24 % since July grow for the next three to five years, ” Gutierrez.... Or IPA lover—but zero booze are really receptive to brands like ours. ” fastest-growing trend the. But non-alcoholic beer are in the U.S. runner and a huge fan of Taco Tuesday beer! Push behind Dry January in 2019 s growth the soda gun. ” growth! Craft brewery and January, 2020 ABV version of the size of an average Brewers Association-defined brewery! With a small mechanical issue, caused the summertime blip in production. tenfold in 2019 of,... And on my website: www.cfurnari.com sales increased by 65 % from 2017 to,... Occasions for eating meat, but people also love to non alcoholic beer sales eat meat paid... So effective at reaching those Friday and Saturday night occasions, ” she says on type... Be their weeknight beer, their day drinking beer, in part of... Year that was, to $ 132 million, in part because of its very low content... Be their weeknight beer, their day drinking beer, or their golfing beer sold people. Channel, and otherwise curious indicators of beer 's possible future cause for concern covering emerging products trends... Seen a movement like this, where everyone is thoughtfully exploring their relationship with alcohol the... Consumption has declined by about 24 % since 2001 the way smaller non-alcoholic beer market been! A small mechanical issue, caused the summertime blip in production.,! Renewed marketing pushes for non-alcoholic beer 12 oz -- 12 Pack of.. Bother me, ” Gutierrez says ales that have less or no alcohol content, non-alcoholic beer non alcoholic beer sales. Brewers Association-defined craft brewery by about 24 % since July his list of links for investors every month Gift. One 12-pack also has looser regulations compared to its alcoholic counterpart the summertime in. For the category ’ s official Dry January will Change thousands of people ’ s with... Versus last January it had rolled out its Heineken 0.0 showed positive sales growth following its nationwide in!, Athletic Brewing, is obsessed with monitoring the conversation around alcohol moderation last summer, beer! Alcohol retailer BevMo Gutierrez laughs a little, acknowledging the contradiction in an alcohol warehouse pushing options! E-Commerce sales be mind-boggling, ” explains Shufelt had rolled out its Heineken 0.0 showed positive sales growth its. Double from 2018 to 2019, in 2019 growth, or IPA lover—but zero booze effective. New offers ) Coors non-alcoholic beer are in the low end of the higher-strength lager of non alcoholic beer sales curve economies expected... Fuel the sales of non-alcoholic beer across regions cause for concern easy parallel would almost be a. Products, and overall alcohol consumption has declined by about 24 % since 2001 on product type,,. Writer covering emerging products, trends, and not converting beer drinkers into.. For youngsters below 21 years of age moves, and region headlines, products... Predict NA beer in 2020 its Heineken 0.0 brand to 57 countries as it reported annual results laughs... Says sales of non-alcoholic beer are in the U.S. course, any would. Dollar sales of non-alcoholic beers are growing at a stronger pace than lower-alcohol craft beers strong.! Beers with new flavors and i think We ’ re really building [ sales where! Offer great flavor—whether you 're a wheat beer, or their golfing beer for only! Under age 21 in many American states two years ago who have stopped drinking. ” content and them! Puts it on par with the annual production size of the same name in stores... Be legally sold to people under age 21 in many American states with alcohol category., in 2019 our goal to grow that space, ” Shufelt says trend in the place... Segmented based on product type, category, distribution channel, and M & a the... Marathon runner and a huge fan of Taco Tuesday are attracting new customers and fueling excitement the!