"The fluidity of making choices is what this is all about. There was also an open social media casting call that went out to everyone, in the brand’s efforts to make ‘real’ people the stars of the campaign, with Isold Halldorudottir and Nathali Turner among those chosen. "I proposed the idea of Perfect as the name of the new fragrance because I wanted it to represent individuality, self-love and authenticity – all those feelings that have grown in me over the years,” says Jacobs. Megan Roche, Kaia Gerber and Adut Akech star in Marc Jacobs Daisy fragrance campaign. 1,408 Likes, 12 Comments - Marc Jacobs Fragrances (@marcjacobsfragrances) on Instagram: “Under blue skies on a golden beach, a new chapter of sisterhood begins. Those seem like corporate words. "I like to think of the word ‘perfect’ in relation to being perfect as I am," the designer explained to me. It's so individual.”. This site uses cookies to help us provide you with the best Marc Jacobs shopping experience. Marc Jacobs' New Fragrance Celebrates The Perfect Within Imperfection Self-acceptance is a mindset for our current times. "It wasn’t an age thing, it wasn’t a youth thing, it wasn’t a cultural thing. 2020-jan-17 - 1,303 Likes, 16 Comments - Marc Jacobs Fragrances (@marcjacobsfragrances) on Instagram: “Experience the joy of getting lost in the moment with the … Ahead of Marc Jacobs's latest fragrance launch Perfect, Jacobs sat down with ELLE to discuss the inspiration behind the perfume, his unconventional idea … @KaiaGerber, @AdutAkech and…” You can unsubscribe at any time. Marc Jacobs is "perfectly imperfect," and with his newest launch, a Marc Jacobs fragrance, he wants to embrace that. The bottle, too, captures a sense of fun and experimentation by combining a more traditional flask with a cap covered in colourful charms. SUBSCRIBE. People say these notes are sexy or sweet, which you can kind of understand in a cliché way, but maybe they are, maybe they’re not. Perfect Marc Jacobs, the colossal new release from Marc Jacobs. It's light and fun to wear without being overly sweet and, perhaps unexpectedly, it doesn’t aim to make too bold or aggressive a statement. I know how I am and I’m very comfortable with the person I am and the choices that I make. However, we have looked and found a way for you to get the direct link, instead of liking and subscribing to the brand’s handles in hopes of seing this ad pop-up in your social media feed. Marc Jacobs fragrance, on the other hand, while being just as big (or arguably bigger) than his fashion, isn’t always quite as bold. Shot by fashion photographer Juergen Teller, with creative direction by Katie Grand, the cast styled themselves for the shoot with each proclaiming, loud and clear, “I am perfect as I am.”. That's why we did a campaign with ‘Cast Me Marc’ as the hashtag and we asked people from all over the world to send in pictures before choosing our cast. Designer Marc Jacobs launches his new fragrance, Perfect, which is an offbeat veil of rhubarb, daffodil, and cedarwood, the fumes of artisanal dessert wafting through an … “I’m interested not in perfect as an ideal, but in the notion that we are all perfect as we are and the only way you can tell that story is by representing different people with different spirits, some more made up, some less made up, some more mature, some younger," he explains. The perfumer puts together notes that hopefully relate to your story, but it’s so subjective. Coty has released a limited edition Spring line of Daisy Marc Jacobs fragrances. “It is distinctive but it isn’t overpowering. That freedom of self-expression to me has felt urgent and essential for so long.”, “While we see it as a luxury because they aren’t things we need to survive, I tend to argue with that. For a fragrance all about being yourself, it's refreshing to see that the campaign for Perfect features a group of 40 diverse individuals, alongside the main face of Marc Jacobs Beauty, Lila Moss, Kate Moss' daughter. The fragrance itself, created by the perfumer Domitille Michalon, is a soft and creamy floral scent with notes of daffodil, almond milk, rhubarb and cashmeran. By signing up you agree to receiving emails from Coty Inc and Marc Jacobs with exclusive updates on Marc Jacobs fragrances and the latest fashion news. The scent is Modern, bright, and feminine. You can unsubscribe at any time. Is Marc Jacobs stepping down from his own label? Fragrance might not have been at the forefront of people’s minds during the height of a global pandemic, but that doesn’t mean that framing this important message through perfume is inconsequential. ... View this post on Instagram. For Jacobs then, the “perfect as I am” messaging of the new fragrance is all about celebrating and encouraging choices. It felt obvious. So 'perfect' just felt like a really perfect word.”, Choices in beauty and fashion can make you more excited about participating in life, A post shared by Marc Jacobs Fragrances (@marcjacobsfragrances). Available from theperfumeshop.com and retailers nationwide. It’s the latest addition to the designer's widely successful fragrance line that also includes cult-favourite Daisy, a perfume that sold an impressive one bottle per minute in the UK last year. This content is imported from Instagram. It intrigues me; it’s like I’ve just met a woman called Joy who’s indeed very cheery, or a man called Hercules … 1.5m Followers, 913 Following, 2,816 Posts - See Instagram photos and videos from Marc Jacobs (@themarcjacobs) Like his tattoo, Perfect is about embracing and expressing one‘s true self. 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